The project aims to support the Puglia Region in a structured path of positioning - with the business community and the most relevant economic actors - as an attractive and competitive territory for the establishment of businesses, people and capital, through a path of:

  • Construction, analysis and interpretation of a set of indicators for regional attractiveness summarized in a strategic monitoring dashboard inspired by the methodology of the Global Attractiveness Index of The European House - Ambrosetti
  • Promotion and visibility of the positioning of the Puglia Region and its production system with the business community and the national education and research system  


The analysis of the attractiveness of the Puglia region was presented in a Round Table. The meeting, dedicated to a small number of companies, was held behind closed doors on Tuesday, July 11, 2023, in Bari at the headquarters of the Puglia Region. Before the meeting, two parallel focus groups took place behind closed doors, on the topics "Finance for corporations" and "Logistics and connectivity", wihch offered insights to the following plenary session, dedicated to presenting the assets and investment opportunities in Puglia.

The Round Table was participated by:

  • Gianna Elisa Berlingerio, Director Dipartimento Sviluppo Economico, Puglia Region
  • Antonio De Vito, General Director Puglia Sviluppo
  • Alessandro Delli Noci, Councillor for Economic Development, Puglia Region
  • Michele Emiliano, President Puglia Region
  • Valerio De Molli, CEO and Managing Partner of The European House - Ambrosetti.

It was moderated by Cetti Lauteta, Head of the Scenario Sud of The European House - Ambrosetti.