More than 10 years ago, WPP and TEHA Group began a process aimed at engaging decision makers and the business community in a high-level discussion on the main trends and changes affecting Italy, in order to consciously guide the strategies and investment decisions of the operators in the communication sector and create value, employment, and growth.
The overall aim of the project is to highlight the added value generated by the communication sector, a highly innovative sector that is keen to adapt new technologies, and also has a high presence of young talents and women who can contribute to the development of the country.
In an increasingly competitive international context, communicating the "Italy of tomorrow" with an emphasis on its excellence in research and digital innovation, is essential to ensure the attractiveness of the country for businesses, institutions, and the society.
