Value of Sport Observatory
A platform for high-level analysis of the sport sector in Italy, aimed at its strategic and qualified positioning with the key decision makers of the country and its supply chains.
The Value of Sport Observatory was launched in 2022 to create and disseminate knowledge and awareness of the importance of sport for Italy to all key stakeholders in the sector. It has so far become a national hub for the creation of innovative reports and impact assessments, and the drafting of policy proposals for the promotion of the sport industry and its supply chains at a national level.
The 3rd edition of the Value of Sport Observatory (2024/2025) was launched on July 15, 2024 with the meeting of the Advisory Board, which brought together the institutional partners CONI, CIP, Istituto per il Credito Sportivo e Culturale, and Sport e Salute, and the private partners Decathlon Italia, FitActive, Generali, Matrix Fitness Italia, Pepsico, and Amadori, which is a new partner of the initiative.
Physical activity, wellbeing, growth: impacts and prospects
Rimini Exhibition, Neri Room - May 30, 2024
“Attività fisica, benessere, crescita: impatti e prospettive” - Event of the Value of Sport Observatory at Rimini Wellness
Why should we talk more about sports?
Three key domains of sport impact evaluation
Positive impacts on phyisical and mental health and wellbeing
According to WHO's guidelines, Italy is among the worst OECD countries for the amount of time spent exercising by adults, children and teenagers.
People's health considerably depends on their lifestyle. Sedentary behaviour is the 5th risk factor that causes an increase in years of ill health in Italy.
Industrial and service supply chains
By choosing to play a sport, an individual activates a number of industrial and service supply chains, which generates 1.37% of Italy's national GDP and gives a job to more than 400,000 people.
Limited accessibility hinders exercising
Italy is at the 15th place among EU-27 countries for public expenditure dedicated to sports. Moreover, 60% of sports facilities were built more than 40 years ago and 6 schools out of 10 are not equipped with a gym.
A limited access to sports is a barrier for citizens and dissuades them from exercising.
For additional information, contact the Organizing Secretariat
valoresport@ambrosetti.eu
Partners
Emiliano Briante
Partner; Head of Business & Policy Impact Practice